This can be augmented with the right content types and caption you’ll use. A photo dump can communicate more information than just one picture. Pack more information into a single post.You can repurpose behind-the-scenes video footage, impromptu photos around the office, designs that never made their way into publishing, and more. If your client has assets gathering virtual dust, throw them into a photo dump to squeeze value out of them. They give users an authentic, unadulterated look into your client’s organization, the people in it, and their shared vision. Photo dumps are perfect for showcasing your client’s internal company culture and building relatability. Just upload the photos as a reel, slap on a creative photo dump caption, and you’re done. Your agency can pop out a photo dump for your client without investing hours into photo editing. Image Source:, are a few additional benefits of uploading Instagram photo dumps: They also often follow an aesthetic theme, creating a seamless and engaging photo dump experience.Ĭheck out this example from Instagram user and digital creator Kevin Schertl. That means that, although none of the photos are edited or filtered, they are handpicked according to the quality of each shot. Some Instagram creators use the “#photodump” hashtag to put their photography skills-not their editing or Instagram’s filters-in the spotlight. It is exactly what it sounds like: a “dump” of raw, unedited content that tells a story, shares a mood, or conveys a message. Photo dump meaning: What’s in it for marketing?Īn Instagram photo dump is essentially a carousel post, which can contain up to 10 photos and videos.
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